Wheaties Box With Lou Gehrig Sells

A 1935 Wheaties cereal box with a picture of Lou Gehrig sold for $7,680 at Julien’s Auctions. Cold cereal has a more controversial history than you may realize. In 1894, William Kellogg of Battle Creek, Michigan, made rolled and baked wheat flakes to serve to patients at the sanitarium run by his brother, John. William […]