Action Figures and Superheroes

Hasbro bought the rights to a “doll” designed for boys from its creator Stanley Weston, and in 1964 began producing G. I. Joe, the toy industry’s first action figure. Like Barbie, G. I. Joe came with a wide range of accessories—uniforms, weapons, and military gear. By 1965 G. I. Joe was the top-selling toy for […]