Moxie Horsemobile

Moxie, the soft drink that was introduced as a medicine in a Massachusetts drugstore in 1876, used some very early automobiles in advertising campaigns. In 1915 or ’16 Frank Archer, the Moxie adman who started as a clerk at the Moxie Nerve Food Co., designed the first Moxie Horsemobile. It was an eye-catching full-sized car […]