Relive Childhood Joy of Fisher-Price Toys in Virtual Museum 

The pull-cord telephone with the moving eyes and a red-button nose, wooden ducks pulled through countless backyard adventures and, one of our personal favorites, a bright red music box teaching clock from 1962. These Fisher-Price toys are just a few of the ones featured in a special virtual museum on Instagram. Toy manufacturer Fisher-Price, part of Mattel Inc., is celebrating its 90th anniversary with a virtual look at all its iconic toys.  
 
Ninety toys from each decade of the last 90 years can be found, each with a description and picture. The trip down memory lane includes the small 1966 Two Tune Music Box TV displayed on a tray with a typical 1960s TV dinner. The 7-inch TV plays two songs as two different picture stories scroll across the screen. Also featured is a 1968 Big Red Barn, with doors that trigger a “moo” sound when opened, as well as a farmer family and animals. 
 
Fisher price toys are an inexpensive nostalgic collectible.  Just remember many toys have stayed in production over the years. For more information on collecting vintage Fisher-Price toys read our sales report on Kovels.com. If you enjoyed Fisher-Price toys as a child — or still have a few of those toys in your basement or attic and want to look at their history — “mooove” on over to the virtual museum and enjoy! 

fisher-price chubby chief elephant pull toy

Early Fisher-Price Chubby Chief Fireman Elephant push/pull toy, No. 110, head and legs move and bell rings when pushed, original bell, 11 in., $330. Photo: Morphy Auctions

fisher-price record player turntable 1978

Fisher Price record player, turntable, plays 33 and 45 rpm records, in working condition, 1978, $31. Photo: Denotter Auctions, LLC

fisher-price racing ponies horse jockeys pull toy

Fisher-Price Racing Ponies pull toy, No. 760, wood. Two horses, each with a bell, two jockeys in red and blue racing “silks” race each other as toy is pulled, (edge wear and minor paper creasing), 1936, 7 by 9 1/2 in., $300. Photo: Morphy Auctions

fisher-price doctor doodle duck pull toy 1950s

Fisher-Price Doctor Doodle pull toy, No. 132, wood and plastic, original box, (some stains and nicks), 1950s, $71. Photo: Scheerer McCulloch Auctioneers, Inc.

fisher-price toy museum on instagram

Photo: @fisherprice.toymuseum on Instagram

 

 

Fisher-Price

Fisher-Price was founded is East Aurora, New York, in 1930. The next year it introduced sixteen wooden toys at the International Toy Fair. The wooden pull toys covered with lithographed paper are prized by collectors. Later toys used wood and plastic. Fisher-Price classic toys include the Corn Popper, Snap-Lock beads, Chatter Telephone with a smiling […]

Vintage Toys

There’s a hypnotic allure to the 1950s Pecking Woodpecker on a Stick. Marketed as a preschool toy, the 20 1/2-inch toy featured a 2-inch wooden bird with sharp beak attached by a spring and small ball to a slender pole. Move the bird to the top, gently pull it back and the bird starts to rock (peck) its way to the bottom, landing on a plain wooden cylinder. Reproductions can be found in toy catalogs, including a set of three recently seen for $52.50. The reproductions feature colored bottoms and colorful birds, as opposed to a single-colored bird on vintage versions.

“Collapsing” toys or “push puppets” in animal shapes are wooden pieces attached together with string. Push the base and the animal collapses; release and the animal stands. They were popular in the 1940s and made by companies like Fisher-Price. Repro versions are for sale at toy stores for under $10. Other reproductions of vintage toys available now include a wind-up “Parisian” girl in a 1960s-era outfit of black-and-white striped shirt and black pants on a gold scooter, and a retro hand-carved “pull-up” toy in which animal figures “climb” a rope are copies of 1940s and 1950s-era toys.

Plastic parts and materials generally indicate a reproduction. Pristine paint colors and no wear-and-tear also indicate a repro rather than a vintage toy.

 

Fisher-Price Toys Pull in Collectors


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You don’t have to be a collector to be familiar with the name Fisher-Price. Preschool toys made by the East Aurora, New York, company have been part of playrooms and nurseries since the 1930s. Most young children today still have a version of the plastic Rock-A-Stack colored rings.

Every toy designed by Fisher-Price was well-made, entertaining, and promoted learning. Infants and toddlers like to push or pull toys and it helps with their development. Wooden (splinter-resistant Ponderosa pine) Fisher-Price pull toys made in the 1930s and ’40s covered with colorful laminated paper lithographs can sell for thousands of dollars. The company’s first pull toy was the Dr. Doodle duck made in 1931. When the duck is pulled by his cord, the duck waddles, raises and lowers his long neck, opens his bill, and quacks. A 1941 pull toy, the Raggedy Ann and Andy Parade, sold in 2015 for $6,100. Disney characters licensed by Fisher-Price in 1935 usually bring good prices. A wooden Mickey Mouse Choo-Choo pull toy from c.1938 recently sold for $154. Plastic parts were added in the 1950s.

In 1957 inventor Arthur Holt sold his design for a small plastic dome filled with colorful balls to Fisher-Price for just $50. The Corn Popper went on to be one of the most popular children’s toys of all time. Although the shape has been streamlined and the materials changed, the concept remains the same. It was designed to keep a toddler moving. The popper sends the enclosed plastic gumball-sized balls flying and hitting the plastic dome to create its signature popping noise. An example from 1980 recently sold on eBay for $50. Another movable Fisher-Price classic is the Pull-A-Tune Xylophone. A version that claimed to be from 1964 sold on eBay for $18.

How about those small people?

The evolution of Fisher-Price Little People is interesting. The shapes and materials reflect the times. In 1950, three Fisher-Price toymakers designed the wooden Looky Fire Truck with three fixed round-headed firefighters on top. The trucks had a price tag of $1.59. Recently an original model sold at auction for $144. The Safety School Bus pull toy was developed in 1959. The original has a wooden base, plastic top, and six wooden removable freestanding people with very few facial features and no arms. These figures became part of the Play Family line and eventually called “Little People.” By the 1960s, Little People were made from plastic and in 1997, arms, legs, and molded hair were added. Soon the figures lost their narrow peg body and became wider to prevent children from choking on them. Fisher-Price’s Little People continue to be top sellers.

Other notable finds online included a 1974 Sesame Street Apartment Playhouse with Little People and accessories that sold for $135, Lacing Shoe pull toys with Little People from the 1960s for $25-$49 and a vintage Chatter Telephone pull toys for $13-$30.

 

Digging Deeper

The Rock-a-Stack toy by Fisher-Price has colorful rings that are placed in order of size onto a rocking pole. It was designed to teach children hand-eye coordination as well as the color wheel. The pole was originally wooden and the number of rings has been reduced from six to five. Since the introduction of the Rock-a-Stack in 1960, over 65 million have been sold. It continues to be the best-selling item in the Fisher-Price line.

 

The Fisher-Price five-point creed, introduced in 1931:

  • Intrinsic play value
  • Ingenuity
  • Strong construction
  • Good value for the money
  • Action

Prices from auction houses include buyer’s premium. Price ranges listed were found online at the time of publication.

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