Sweet Sixteen

The Custom Camaro, the first Hot Wheels car introduced in May of 1968, is an icon of the Redline era—a period named for the red-striped tires found on the cars. Mattel’s inaugural run of sixteen Hot Wheels cars set the toy market on fire in 1968, revolutionizing the die-cast car industry and leaving competitors like Corgi and […]

Hot Wheels

Mattel introduced Hot Wheels in 1968. With special torsion-bar suspension and low-friction wheels, Hot Wheels were the fastest toy cars on the market. They were modeled after popular cars and painted in fourteen metallic Spectraflame finishes, ranging from orange, green, yellow, gold, and red to pink, purple, and magenta. Later, Mattel added futuristic cars to […]