On the Road — Let’s Stop at the Big Muskie for Lunch!

While driving along American roadways in the mid-20th century, it was common to see restaurants masquerading as a massive 65-foot-long muskie, gas stations in the shape of a teapot, and motels that looked like wigwams and railroad cars. Before the arrival of corporate advertising, franchise branding, and building conformity, the architectural environment in the U.S. […]