Land O’ Lakes Butter Packaging Changing

Another old trademark is being updated. The first Land O’ Lakes package in 1928 pictured a landscape with Mia, the Indian girl on the Land O’ Lakes packages, kneeling and holding a box of butter. The logo was changed slightly in 1939, but Mia and the landscape remained. In the 1950s, Ojibwe artist Patrick Des Jarlait was hired to modernize the logo, and the landscape and Mia were slightly changed again. But in 2020, Mia’s image is no longer there. The box (pictured) now pictures a serene landscape with trees by the side of a lake.


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