Clever Marketing Makes Money from Errors
About a year ago, there was an image on the Internet showing “before” and “after” photos of an attempt to restore a 1930 fresco picturing Jesus Christ. The restoration was considered so bad, the photos went viral. Now the city of Borja, Spain, has become a tourist attraction as people visit to see the fresco. The 81-year-old restorer has even had her own art show. The city is…
To read this article — and over 25,000 more — try Kovels Membership FREE for 7 Days
or
Featured Articles
