Advertising has taken many forms. Trade cards were introduced about 1870 but lost favor by about 1910. Bookmarks were popular giveaways promoting stores and products from 1880 to 1915. The tin advertising tray was first used in the 1880s and is still popular. Giveaways and point-of-sale items were first used to promote products in the late 1800s and have remained popular. Stickers on fresh bananas were introduced in 1961 to give brand-name status to the fruit.

The History Of Twentieth-Century Advertising - a collector's view

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