AGS Advertising Grading, Authentication Service Launches

The need for accurate authentication and grading has led a group of prominent experts in the field of antique advertising to launch a new company known as Authentication & Grading Services, or AGS. AGS’s principals include Dan Morris, founder of the Cedartown Museum of Coca-Cola Memorabilia in Georgia, and John Mihovetz, known throughout the automobilia and petroliana hobby as Head of Automobilia & Petroliana at Morphy Auctions.

AGS’s president Dan Morris and founding CEO, John Mihovetz.

Morris assumes the post of president and will manage day-to-day operations and the Coca-Cola/soda pop division at AGS, while Mihovetz, who serves as founding CEO, will oversee all activities pertaining to gas and oil collectibles.

AGS’s board of advisers includes Coca-Cola, soda pop, and general antique advertising dealer Gary Metz; and Carter and Irene Davis, pioneers in the field of country store advertising. The five principals represent a combined 100 years of experience in the antique advertising hobby and trade.

AGS offers three tiers of service: authentication, authentication plus grading, and a top tier that includes authentication, grading, and current market valuation. “The highest level would be of particular interest to anyone who wants to make sure their collection is adequately insured,” Morris said.

Morris encourages collectors to reach out to him directly with any questions or comments. “Our goal is total transparency and we’re open to constructive criticism and any ideas collectors may have,” Morris said. “We want for AGS to be an asset to the hobby and we look forward to hearing from collectors.”

To contact AGS, call 770-546-1748 or email danmorris1758@gmail.com. AGS is located at 501 Alexander Dr., Ephrata, Pa., 17522.