When is a specialty brew lager not good for market shelves? When the can misspells the beer as “lagar.” Officials at Japan’s Sapporo Breweries Ltd. were forced to halt the release of its new Kaitakushi Beer Tailored after it was discovered that the word “lager” in a scroll on the front of the can had that misspelling. 

sapporo breweries lager beer can misprint

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